As every U2 fan knows, tonight sees Bauer Media broadcast a full U2 show live from Sheffield, which is quite an interesting and audacious stunt (and must have cost a bomb).
Where this excites me is it will be interesting to see the figures afterwards. Most people I know aren’t intending to listen to this on the radio – they’re listening to it on their desktops and laptops so that they can record a digital version of the show that they can then put on iPods and so on.
So what’s the lesson from this? Old media can survive in new times – as long as they have the good content.
(What will be really interesting is to see if there’s any provision made for blocking people from outside the UK from listening.)