For Those in Media Awaiting Lots of Extra Web Staff…

I’ve noticed over the last few weeks that lots of companies – newspapers, TV and PR/marketing – are all saying that they aren’t dipping their toes into a proper web presence or web2.0-skilled staff until they get more staff to do so.

Here’s a newsflash: they aren’t coming.

Is that crap: yes. Is it fair: probably not, but it’s the way it is.

Basic abilities to make audio recordings, some simple video shooting/editing, understand concepts like Twitter, Facebook, YouTube should now all be standard for anyone wanting to come into media fields. Apple alone make enough tools to make the above simple.

If you don’t want to learn, then fine. There’s plenty like you and there’s plenty of places you’ll be able to get by. (And just so you know, the above are the basics – as elementary as learning how to type.)

But you shouldn’t have got into media to get by.