And Herald/Evening Times staff thought they were hit hard…

I’m not going to say anything about the Herald announcement from a few weeks ago – I’ve blogged plenty about it in the past and my thoughts can be seen in the archives – but it could have been so much worse. 

Here’s a paper in the US which sacked everyone and didn’t get them to reapply for jobs. Instead it outsourced to India and pays $7.50 per 1000 words.

(That reminds me, is the UK rate per 1000 words still £100? I was always told that was the NUJ rate.)

They won’t be the first to do this – and the PR industry should be looking at this as well because it will hit them too.

There are ways for journalists and PRs to retain their jobs in the coming financial apocalypse to hit media. Do I know them? Some. Am I telling? Not everything. After all, if a person – even sharing online – gives away all their tricks, what’s their USP and reason for people to hire them?

(Thanks to NewsTechZilla for highlighting the story in the first place)