Going through Sly Bailey‘s speech from Digital Britain last week – full thoughts later – but this part popped up:
It means rejecting the relentless quest for a gazillion unique users…….instead focusing on delivering loyal……valuable customers.
To me (and I’m not saying if I agree or not for now), she’s saying one thing there: less is more.
Interesting to see that applied to outwith the newsroom. Anyway, more thoughts on this later.