There’s a PR point to this one: According to The Register and the comments people are leaving O2 stores and an Apple store after waiting up to two hours for their new phones – and leaving not only empty handed, but also giving negative interviews to reporters.
Ouch.
Surely after last year, someone saw this coming? Yes, the phone didn’t launch great here last year but this was the version – and at a price point – that everyone could get behind.
The PR response seems quote interesting though – more or less a denial that there’s a problem while people are going online and saying there is a problem, but from O2 there appears to be no attempt to counter the online moaning. Surely they have a team monitoring and countering this stuff? That’s basic in this day and age. If I was them I’d have someone right now logging on to every blog and forum where there is a moan and countering it. Or at least be honest and upfront with people.
3 responses to “O2 cock up iPhone 3G Launch?”
It’s been a royal fuck-up from beginning to end. They underestimated the number of pre-registration customers, underestimated the launch demand both online and in store, and then managed to make the activation process IE only – for an Apple product. Meanwhile activating the damn things is a nightmare. I’ve been trying for three hours to date via iTunes and getting nowhere, while others are getting their phones bricked in the process.
Shambles on an unprecedented scale. Apple’s usual slickness has been replaced with a shambling bumwittery while O2 need to seriously look at themselves. If Apple stick with O2 as an exclusive provider after this fiasco they’re off their head. Perfect end to a shitty week, really.
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Apple knows it job!iPhone 3G is the real stuff!Thanks for great review