(I’m not going to say too much about the Apple event – that’s Ewan Spence’s gig, but there are two things that stick out and are worth a quick comment…)
So the Apple 4K has been announced and Apple pulled off a nice unleaked surprise in that the company is offering 4k material for the price of the non-4K content. But it’s not going to be enough for the machine to take off like competing devices from the likes of Amazon and Google for two simple reasons – the main one is cost, but the second one is to do with the long arm of the law… Continue reading →
I’ve made no secret of my admiration for what the Nokia N95 can do as a reporting tool (or PR for that matter) – and the material gathered by the Manchester Evening News‘ Nicola Dowling validates that even further but the Nokia N97 looks like it could take things to the next level.
However it won’t be alone – though I think Nokia has a chance with the N95 and N97 to become to journalism and media gathering what the Apple and the Macintosh (along with Adobe and Quark) did to desktop publishing.
When talking about why Social Media and web1.0, never mind 2.0, are not a fad and here to stay (this is Scotland: you’d be surprised at how many companies here are grudging towards email, never mind websites) one of the things I try to impress to people is that when people want information, they don’t look for it via the Daily Record or The Sun sites (or the specific paper that they read) more often than not they go through the main Google page.
But it wasn’t until today that – apart from the convenience of the Google homepage – a reason struck me for this: a lot of papers have crap search engines for finding information.
I was looking for a couple of articles that I knew had appeared in certain publications, so off I went to the newspaper sites and typed in key phrases that I knew appeared in the articles.
Didn’t get what I wanted back. Wasn’t even a case of it wasn’t on the first page of search results, it wasn’t there at all.
So goes off to Google, types in the same keywords along with publication title and guess what? Articles that I wanted appeared right away.
And it struck me that this is another reason people are losing faith with papers – and speaking to a few people since it seems to be the case – that people get frustrated with things like this and it puts them off the paper. Even online.
(The other thing that seems to be put people off online papers is the fact that there’s more content in print. Where’s all the NIBs for example?)
Anyway, just a thought that perhaps web editors should look at their archives and search engines (ie, the past) as well as their current and future content in the battle to retain readers.