Is Scotland rubbish at PR?

Simple enough question eh? The reason I ask is that All Media Scotland is talking about PR Week‘s PR Week Powerbook (yup, you can read the whole thing online) – ‘the definitive guide to the most influential people in PR’ – and according to AMS, there’s only a handful or two of Scots in the 300 strong list.

According to the article:

Of the Scots entries, seven are actively practising in Scotland. They are: Alex BarrBIG Partnership, Glasgow; Barbara ClarkVisitScotland; Neil GibsonBIG Partnership, Glasgow; Carol MatthewsMatthews Marketing, Glasgow; Julie McGarvey3×1, Glasgow; Nora SeniorWeber Shandwick; and Beverley TrickerTricker PR, Aberdeen.

The others are mainly London-based: Mike MurphyTrimedia, Gordon Beattie – Beattie Communications, Andrew BrownEDF Energy, and Alan TwiggSeventy-Seven PR.

(one thing that stuck out for me – how few of those main Scottish PR sites have anything even remotely resembling social media/web2.0 – even basic things like blogs or twitter details).

Now the tone of the AMS piece suggests that there should be more in there. So let’s have a look at the figures

  • The CIPR has more than 780 members drawn from public relations consultancies, public sector organisations and PRs working for private sector companies in Scotland.
  • It is estimated that around 4000 people are employed in the public relations industry in Scotland and that the industry turns over around £450 million per year.
  • Scotland’s population is around 5 million, compared to 61million in the UK

So there’s 11 Scots out of 300 in the list, Scotland’s population is roughly 8% of the UK total. By that terribly simplistic set of sums and some assumption making, there should be around 24 or 25 Scots.

So what gives?

In all honesty, I don’t know – but can’t wait to sit down and have a full read to see what it says – but one simple explanation may be that people had to be nominated and the vast majority of PRs were just too busy to get round to nominating themselves, spending their time on clients instead (that’s not to imply that the people above don’t spend time on clients – far from it. They all have fantastic track records).

It will also be interesting to watch this over the coming year as digital media moves more to the fore and how that affects things.

But is Scotland rotten at PR and is Willy from the Simpsons the best person from Scotland at shouting from the rooftops (yup, that is what you calla tenuous link)? I don’t think so, but what do others think?