I’ve been very fortunate in life that not only have I had some fantastic people teach me, but I’ve had the pleasure to give a number of talks at universities and also lecture – in the physical world and online/MOOCs – as well as speak at a number of private events.
In that spirit, please find some material that I’ve used in training. Most of it is from circa-2013 so while some specifics may be out of date, in general a lot of this material still holds up as entry-level to social media and digital marketing.
Some of this was presented at Napier University as part of their MA in International Journalism while others were presented as part of Graham Lee’s Social Media Academy, which went bust a few years ago owing trainers like myself funds.
Anyway, I hope some of this material is useful to you.
SOCIAL MEDIA TRAINING
CIPR Scotland Social Media Basics Training Course 2011
Federation of Small Businesses Training Course 2012
Social Media Training Course 2013
SM1 – What is social media?
SM2 – Strategy and pre-start
SM3 – Blogging
SM4 – Twitter
SM5 – Facebook
SM6 – LinkedIn
SM7 – Google+
SM8 – Video and YouTube
SM9 – Location
SM10 – Social Media in a Crisis
SM11 – Social Media Examples
SM12 – What’s next?
MA International Journalism/Crossplatform Journalism Content Material 2013 – 2014
Week one: why journalism and what platforms?
Week two: Journalism and Branding
Week three: SEO and clickbait
Week five: No Week five material exists for online