A Sunday Times article on blogging your way into the big time is quite a good read – and not just because it mentions the ever-talented BrewDog and their Beer Rocks video beer campaign – because it shows how reaching out to bloggers and using social media tools like Twitter can boost your business. It’s a very good ‘how to’ intro to the area, complete with some decent warnings for people’s expectations.
About Craig McGill - writer and dad blogger
Craig McGill is an author, journalist, university lecturer and social media/digital business strategist based in Scotland.
He runs a number of blogs – one where he talks about social media and technology, one on being a dad and here, where he talks about everything else, including journalism and writing.
He also used to be one half of the popular culture podcast, The Thumbcast.
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