O2 cock up iPhone 3G Launch?

There’s a PR point to this one: According to The Register and the comments people are leaving O2 stores and an Apple store after waiting up to two hours for their new phones – and leaving not only empty handed, but also giving negative interviews to reporters.

Ouch.

Surely after last year, someone saw this coming? Yes, the phone didn’t launch great here last year but this was the version – and at a price point – that everyone could get behind.

The PR response seems quote interesting though – more or less a denial that there’s a problem while people are going online and saying there is a problem, but from O2 there appears to be no attempt to counter the online moaning. Surely they have a team monitoring and countering this stuff? That’s basic in this day and age. If I was them I’d have someone right now logging on to every blog and forum where there is a moan and countering it. Or at least be honest and upfront with people.